By now you have all heard that if you are in private practice, and if you are looking to attract new clients, you should be blogging on your website. Blogging is one of the least expensive ways to get yourself found on the internet, and one of the best ways to increase your new client revenue. Since blogging is both cheap and effective, why is it that most therapists in private practice aren't blogging?
1. I don't understand why blogging helps me attract new clients: When you create your own blog, you are creating original content online. Original content helps to increase your search engine ranking just by the fact that you are writing something that has never been published before. Search engines will recognize the originality on the content of your blog and index your blog for potential readers to find. When someone enters keywords that match the content in your blog post, the search engine will provide the person with a list of relevant links, a.k.a. search results, and your blog post may be in the list.
2. I don't have time to write: Writing does take some thought and time, but it doesn't have to be difficult. Blog posts should be relatively short. Try to keep your writing concise, aiming for a word-count of approximately 300-600 words per blog post. Anything longer may be too tedious for your audience to read.
3. I don't think my clients would get any value in reading my blog: Your prospective clients are interested in getting to know you before they call to make an appointment. Having a website is a great first step, but letting your prospective clients read about your philosophy is important, and it can help differentiate you from your competitors.
4. I already have a Facebook page for my practice: Your Facebook page and your blog are a perfect marriage. Posting your blog post links on your Facebook page is a great way for your Facebook friends to also become visitors to your website. In addition, one of your Facebook friends may re-post the blog article on their Facebook page for their friends to see, and then they tell two friends, and they tell two friends... and so on.
5. I don't know what to write about: The good news is that you can write about anything that is interesting to you, whether it be a book you recently read, an inspirational quote, or simply provide your view as a therapist on one of the hot news stories of the day (last night's game, what celebrity X is doing, what is on the cover of U.S. News & World Report, what film is going to win an Oscar, what is happening in reality TV, what is all the to-do about Michelle Obama's dress, etc). The point here is to take inspiration from everyday life.
6. Sitting down to select a topic is cumbersome: Download a note app, like Evernote, on your phone to instantly track your ideas when they hit you. In the grocery store check-out line and an article on a magazine cover grabs you? Make a note on your phone app so you don't forget it when you are ready to sit down to write your blog post.
7. Blogging makes me feel awkward: The great thing about blogging is that you get to be yourself. You get to infuse your personality into different topics, helping the reader to connect to you on a professional level. Blogging helps to show prospective clients who you are, and who knows you better than you!Blogging for business can be fun. Remember to focus the writing for your audience, not your professional colleagues. Keep it interesting, unique, and informative for your clients, both current and future.
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